A Blast From The Past: The Makeup Of The 1980s

A Blast From the Past: The Makeup of the 1980s

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A Blast From the Past: The Makeup of the 1980s

The 1980s, a decade of big hair, bold fashion, and an explosion of creativity, also witnessed a revolution in the world of makeup. This era saw a departure from the subtle and natural looks of the 1970s, embracing a vibrant, dramatic, and often flamboyant approach.

Defining the 1980s Makeup Aesthetic:

The 1980s makeup scene was characterized by a bold and confident approach, embracing bright colors, heavy textures, and an emphasis on highlighting features. This was a time of experimentation and pushing boundaries, where women sought to express their individuality through their makeup choices.

Key Products and Trends:

• Foundation: While light, dewy foundations were popular in the 70s, the 80s saw a shift towards heavier, matte foundations. The goal was to create a flawless, even canvas for the rest of the makeup. Popular brands included Max Factor, Revlon, and CoverGirl.
• Powder: Pressed powder was a staple for setting makeup and achieving a matte finish. Translucent powder was used to minimize shine, while colored powders were used to contour and highlight.
• Eye Shadow: The 80s were all about color! Vivid blues, greens, purples, and pinks were widely used, often in bold, contrasting combinations. Eye shadow palettes were popular, offering a range of colors to experiment with. Shimmery and metallic finishes were also favored, adding a touch of glamour.
• Eyeliner: Bold eyeliner was a defining feature of the 80s look. Liquid eyeliner was used to create dramatic wings, while pencil liner was used to define the lash line and create smoky eyes.
• Mascara: Long, thick eyelashes were a must-have. Mascara wands with multiple bristles were popular, designed to create volume and separation.
• Blush: 80s blush was all about color and contouring. Rosy pinks, peaches, and corals were popular choices, applied high on the cheekbones to create a sculpted effect.
• Lipstick: Bold, bright lipstick colors were a defining feature of the 80s. Red, fuchsia, and coral shades were popular, often paired with a matching lip liner. Matte finishes were favored, creating a strong, statement-making look.

Iconic Brands and Products:

• Max Factor: This brand was a major player in the 80s makeup scene, known for its innovative products and bold colors. Their "Pan-Cake" foundation was a popular choice, as was their "Masterpiece" mascara.
• Revlon: Revlon was another leading brand, offering a wide range of products, including their iconic "ColorStay" long-wear foundation and their "Super Lustrous" lipstick line.
• CoverGirl: CoverGirl was known for its affordable products and its focus on trends. Their "Clean and Clear" oil-free makeup line was popular, as was their "Professional" mascara.
• Maybelline: Maybelline was a popular choice for drugstore makeup, known for its affordability and quality. Their "Great Lash" mascara was a cult classic, and their "Color Whisper" lipstick line offered a range of shades.

The Importance of 1980s Makeup:

The 1980s makeup scene was significant for its bold and expressive nature. It encouraged women to embrace their individuality and experiment with color and texture. This era also saw the development of new products and techniques that continue to influence makeup trends today.

FAQs about 1980s Makeup:

Q: What were the most popular makeup trends of the 1980s?

A: The most popular makeup trends of the 1980s included bold eyeshadow colors, heavy eyeliner, bright lipsticks, and contoured blush.

Q: What were some iconic 1980s makeup products?

A: Iconic 1980s makeup products include Max Factor’s "Pan-Cake" foundation, Revlon’s "ColorStay" long-wear foundation, CoverGirl’s "Clean and Clear" oil-free makeup line, and Maybelline’s "Great Lash" mascara.

Q: What were the key influences on 1980s makeup?

A: The key influences on 1980s makeup included the rise of the "power woman" and the desire to express individuality through fashion and beauty.

Q: How does 1980s makeup differ from modern makeup trends?

A: While some elements of 1980s makeup, like bold eyeliner and bright lipsticks, have seen a resurgence in recent years, modern makeup trends tend to be more subtle and natural. Modern makeup focuses on enhancing features rather than covering them up, and there is a greater emphasis on skincare and healthy-looking skin.

Tips for Achieving a Modern Take on 1980s Makeup:

• Embrace Color: Don’t be afraid to experiment with bold eyeshadow colors, but choose shades that complement your skin tone.
• Keep It Modern: While thick eyeliner and bright lipsticks are iconic 80s elements, try to modernize them with a lighter hand.
• Focus on the Eyes: Bold eyeshadow and eyeliner are the key elements of the 80s look, so focus on creating a dramatic eye.
• Keep the Base Minimal: Use a light foundation and concealer to create a flawless canvas, but avoid a heavy, cakey finish.
• Don’t Overdo It: The 80s look is all about bold statement pieces, so choose one or two features to highlight and keep the rest of your makeup minimal.

Conclusion:

The 1980s makeup scene was a vibrant and expressive era, characterized by bold colors, dramatic textures, and a focus on individuality. While many of the trends of the 80s have evolved, the decade’s emphasis on self-expression and experimentation continues to inspire makeup artists and enthusiasts today.

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